London to spend $4.7M to restore the country's global image

AP, Monday 12 Sep 2011

British officials say they will spend 3 million pounds ($4.7 million) to boost tourism on the back of the London Olympics and restore the country’s global image after the summer’s violent riots.

London

Culture, media and sport secretary Jeremy Hunt says the publicity campaign aims to “set the record straight” and show the world that the riots in early August do not “stand for what the U.K. is all about.”

He said Monday the campaign will highlight the preparations for the 2012 Games.

Officials say that all major venues for the Games have been completed. The 3 million pounds for the tourism campaign has been saved from funds remaining from the original 9.2 billion-pound budget.

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