A combined of illustrative image of people using Ai to generate images for themselves as ancient Egyptians.
A sweeping online phenomenon has captured the spirit of a nation reconnecting with its pharaonic roots, with Egyptians, from ordinary users to public figures and celebrities, sharing photos and videos of themselves in ancient-inspired attire.
Across Facebook, Instagram, TikTok, and X, users have eagerly transformed themselves into living symbols of Egypt’s past, dressing as Tutankhamun, Cleopatra, Ramses, and countless other pharaonic icons.
Many of the viral images have been created with AI filters that place users against iconic backdrops such as the Pyramids of Giza or inside the museum itself.
Among the standout trends was a playful homage to Abdel Ghaffour El-Borey, the beloved character from the classic Egyptian TV series Lan A'ish Fi Gilbab Abi (I Won’t Live in My Father’s Robes).
Social media users reimagined him and other familiar characters from the show in full pharaonic costume, dancing under the caption: “The pharaohs celebrating at the museum.”
Abdel Ghaffour was imaginatively recast alongside other popular characters in an iconic scene celebrating his daughter’s wedding — but this time, donned in full ancient Egyptian attire, dancing under the caption: “The pharaohs celebrating at the museum.”
The wave of creative content wasn't limited to idols and dramatizations.
Egyptians, young and old, joined the trend with a burst of humorous videos mixing famous film and television characters with ancient Egyptian costumes and festival moods.
Through digital costumes, reenactments, and shared joy, Egyptians have declared themselves the pharaohs of today, proving that the legacy of their ancestors is not only preserved in museums but vibrant with life on screens across the nation.
In the days leading up to its inauguration, the GEM has ranked among the top search trends on Google and X, reflecting the immense public enthusiasm surrounding what many are calling a defining cultural moment for Egypt.
The government’s plans for the GEM’s opening—billed as a global cultural celebration expected to draw world leaders—have only added to the anticipation.
The upcoming ceremony has already drawn comparisons to Egypt’s previous grand spectacles, such as the 2021 Pharaohs' Golden Parade in Cairo and the reopening of Luxor’s Avenue of the Sphinxes, both of which mesmerized global audiences with their majestic display of heritage.
The GEM’s upcoming opening ceremony represents an exceptional event in the history of human culture and civilization worldwide, featuring wide participation from kings, queens, presidents, and heads of state from various countries around the globe.
Located near the iconic Giza Pyramids, the GEM is poised to become the world's largest museum dedicated to a single civilization: ancient Egypt. It will display thousands of priceless artefacts, including the complete collection of King Tutankhamun’s treasures.
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