Korea’s 2017 Miss Universe attends Korean beauty fair in Cairo

Reham El-Adawi , Friday 26 Apr 2019

The beauty queen gave a demonstration of Korean makeup techniques

Sewhee Cho
Korea Miss Universe Sewhee Cho at the opening of the “Korean Beauty in Cairo” fair (Photo courtesy of the KCC Media Office)

A “Korean Beauty in Cairo” event took place on Monday, showcasing the latest makeup and skin care products and trends. Marking 24 years of diplomatic relations between Egypt and Korea, the fair was organised by the Korean Cultural Centre (KCC) in Cairo, in cooperation with Korea Trade-Investment Promotion Agency (Kotra).

Korean Ambassador to Egypt Yeo-Cheol Yoon launched the event by giving a brief account of the spread of Korean cosmetics and skin care products around the world, which he said are gaining more and more popularity as a result of their prices, their high quality and the fact that they are based on natural ingredients.

Director of the KCC Sang Keun Yang, Mona Ahmed, Korean Ambassador Yeo-Cheol Yoon, Nadiya Sobhi and Mohamed El-Bahhy open the fair (Photo courtesy of the KCC Media Office)

Yeo-Cheol then announced the participation of 2017 Korea Miss Universe Sewhee Cho, who had been invited to give a Korean makeup demonstration live on stage to the Egyptian women in attendance and to show them her Korean cosmetics and skin care tips and tricks.

Participants at the “Korean Beauty in Cairo” fair Photo courtesy of the KCC Media Office

Next, the Korean ambassador and director of the KCC Sang Keun Yang inaugurated the fair together with Mona Ahmed, first under-secretary at the Ministry of Investment and International Cooperation, on behalf of the minister, Vice Chairman of the Taekwondo African Federation Nadiya Sobhi, MP Tarek El-Kholy, and head of the Cosmetics Division at the Egyptian Federation of Industries Mohamed El-Bahhy.

During the live makeup session, Cho said, “In my first visit to Egypt, I noticed that Egyptian eyes and eyebrows are already beautiful so natural Korean makeup suits the Egyptian face very well.”

She is currently working on the launch her cosmetics brand, making good use of her title. Interestingly enough her grandmother was Miss Korea in the 1960s. During the fair, people had the chance to interact with ten different Korean cosmetics companies introducing their new trends and products.

Sang Keun Yang said that the exhibition, the first of its kind, was designed to cater to the desire of Korean culture lovers in Egypt to learn about Korean beauty techniques.

“The exhibition is organised by Kotra and will provide an opportunity for cooperation and exchange of experiences between Korean and Egyptian companies,” he added.

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