South Korean Ambassador to Cairo Hong Jin-wook hosted the inaugural ceremony of the Egypt-Korea Digital Ambassador (EKDA) at Steigenberger Hotel in Tahrir Square, Cairo, on 6 September with the support of Mediance, a Korean marketing company in Cairo.

The event was attended by 15 newly-appointed digital ambassadors.

The main role of EKDA, forming the significant part of the embassy’s public diplomacy, is to digitally promote the Egyptian people’s awareness and understanding of the Korean culture and Egypt-Korea bilateral relations.

Moreover, EKDA is invited to join the embassy’s various online and offline events and serves as an advisory group for the embassy’s public diplomacy activities.

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Around 3,200 Egyptians applied for this honorary responsibility and 15 (13 females and two males) active online community managers were finally selected through several online and offline processes, which shows Egyptians' growing affection and interest in the Korean culture.

Presenting certificates of appointment to digital ambassadors, Ambassador Hong congratulated and encouraged the EKDA members to do their best to strengthen the two countries' bilateral relations as the faces of the Korean embassy.

"Aside from our all-time great government-to-government cooperation, we cannot take too much emphasis on the importance of public diplomacy in the sense that people-to-people exchange based on their mutual understanding is essential to make our bilateral relations sustainable," he stated.

Ambassador Hong stressed that as "every aspect of our lives is now getting more and more digitised, especially due to the outbreak of Covid-19, the role of digital ambassadors is becoming more important than ever to creatively promote the image of Korea and Korean culture in the online space of Egypt."