Italian embassy in Cairo holds event on role of technology in sports

Reham El-Adawi , Wednesday 20 Jul 2022

The Italian Embassy in Egypt and the Italian Fencing Federation (IFF) organised an event titled ‘Beauty in a Movement’ at the Cairo Intercontinental Citystars Hotel in Heliopolis in tandem with the 2022 Fencing World Championships.

Michele Quaroni
Minister of Youth and Sports Ashraf Sobhy with Ambassador of Italy to Egypt Michele Quaroni


The event, held on 17 July, consisted of a seminar, a photo exhibition, and a sports equipment exhibition.

The Beauty in a Movement event has been organised before by the Italian Fencing Federation in Tunisia and Spain and for the third time in Egypt.

The event began with welcoming addresses from Ambassador of Italy to Egypt Michele Quaroni, Egyptian Minister of Youths and Sports Ashraf Sobhy, and President of the IFF Paolo Azzi.  

After the opening statements, panel discussions were held that included Aldo Montano, Italian fencer and gold Olympic medallist; the president of the Athletes Commission of the International Fencing Federation (FIE); Alaa El-Din Aboul-Kassem, Egyptian fencer and silver Olympic medallist; the vice president of the Università Cusano Stefano Ranucci; Italian fencer Rossella Gregorio; as well as Riham El-Mograby, business development manager at Power Sports and Fitness — the official distributor for Technogym in Egypt.

The seminar focused on the importance of technology in sportive training and the added value given by technologically advanced sport equipment. It also stressed on the importance of athletes being able to attend a university course using an e-learning platform that allows them to study in their spare time between trainings or competitions.

Quaroni also pointed out that the Beauty in a Movement event promotes the beauty of fencing as a sport and stresses Italy’s excellence in the sport. Moreover, he gave a brief historical background about fencing that goes back to the era of Jesus Christ.

El-Mograby then explained the importance of the technologically advanced sport equipment offered by Technogym, including a treadmill that “recreates the feeling and the dynamics of parachute training to build up your top end speed and make you truly unbeatable.’    

The photo exhibition was then inaugurated by Sobhy, Quaroni, and Azzi. The exhibition features some of the most evocative shots by photographer Augusto Bizzi that offer a narration in iconic images of Italian fencing around the world. 

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