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Behind Louis Vuitton new bag campaign

Louis Vuitton's campaigns always work, in part because of the creative talent they choose

Sama Eissa, Sunday 4 Aug 2013
Louis Vuitton

Louis Vuitton, the high-end French house established in 1854 and famous for its luxury goods, has been over the years able to drum up anticipation just before launching major campaigns. A striking example is their hot, new Louis Vuitton handbag. In general they admirably keep leather and their famous monogram from looking dull or similar to anything the Louis Vuitton house has created before.

Most certainly, such a highly-anticipated Louis Vuitton campaign always comes along with a juicy bombshell celebrity. The French design house has a history of very fine taste in celebrities, such as Uma Thurman who launching the famous Louis Vuitton Manhattan handbag; Scarlett Johansson and even the timeless Kate Moss. Notably, most recently their advertising campaigns have been lighter.

Louis Vuitton

Even better this time, they snatched up Academy Award nominee Michelle William, famous for her role in the movie My Week with Marilyn. The innocent girl with a dash of sexiness matches perfectly the pattern of celebrities the Louis Vuitton design house has chosen over the years. William’s innocent and flawless beauty was photographed by Peter Lindbergh, with mysterious, dark romantic make-up that is hard for blondes to get away with, but under the hands of the one and only Stephane Marais with her solid reputation as an extraordinary fashion make-up artist they managed to rock the look. Marais says "makeup is part of custom. It is an expression of moods and values," in an interview with Vogue.

Williams' hair was sassy and straight, a just-out-of-bed look, by Sam McKnight who styles the hair look for almost all high-end brand campaigns, such as Roberto Cavali, Chanel and most of  the British Vogue issues. The campaign was headed by Art Director Jacob K, who along with his entire team of brilliant minds made it a picture perfect, making it worth the anticipation.

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