Guests and employees prepare for the start of an Apple event on Tuesday, Sept. 9, 2014 (Photo: AP)

Guests prepare for the start of an Apple event on Tuesday, Sept. 9, 2014 (Photo: AP)

Apple CEO Tim Cook introduces the new iPhone 6 and iPhone 6 Plus on Tuesday, Sept. 9, 2014 (Photo: AP)

Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the new iPhone 6, center, and iPhone 6 plus, right, on Tuesday, Sept. 9, 2014 (Photo: AP)

Apple CEO Tim Cook walks on stage and waves to the crowd before he introduces the new iPhone 6 and iPhone 6 Plus on Tuesday, Sept. 9, 2014 (Photo: AP)

Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses messaging on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014 (Photo: AP)

Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus on Tuesday, Sept. 9, 2014 (Photo: AP)

Phil Schiller, Senior Vice President at Apple, Inc. speaks about the iPhone 6 during an Apple event at the Flint Center in Cupertino, California, September 9, 2014 (Photo: Reuters)

Phil Schiller, Senior Vice President at Apple, Inc. speaks about the iPhone 6 and the iPhone 6 Plus during an Apple event at the Flint Center in Cupertino, California, September 9, 2014 (Photo: Reuters)