Saudi's Sela Trading wraps up mega Ahly sponsorship deal

Ahram Online , Thursday 22 Oct 2015

The three-year deal is worth some LE250 million

Ahly
(Photo: Courtesy of Al-Ahly club website)

Egyptian giants Ahly have signed a three-year, LE250 million sponsorship deal with Saudi Arabia’s Sela Trading Company to create the biggest sponsorship deal in Egyptian football history.

The Saudi corporation beat off competition from Al-Ahram Advertising Agency, Ahly’s sponsor for the past three years, to secure a three-year contract with Egypt’s most successful club.

Ahly held a press conference at the club's headquarters on Thursday to sign the contracts with the Saudi company, with club chairman Mahmoud Taher attendance.
 

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