Hayat is a global FMCG leader, producer of hygiene, tissue, home care, and personal health products to consumers in over 100 countries. It is the fourth largest branded baby diaper manufacturer in the world and the largest tissue manufacturer across the Middle East, Eastern Europe, and Africa.
The high-level groundbreaking ceremony was attended by Salih Mutlu Şen, Ambassador of the Republic of Türkiye to Egypt; Walid Gamal El-Din, Chairman of SCZONE; Governor of Suez, Tarek Hamed El Shazly; and Senol Keserliogu, General Manager of Hayat Egypt, alongside senior officials and business leaders from both nations.
The new factory is expected to employ over 400 Egyptian workers and will produce baby diapers and feminine hygiene products. Significantly, 75 percent of its output is earmarked for export markets, with the remaining 25 percent supplied domestically. The facility is scheduled to be fully operational by March 2026, boosting Hayat Egypt’s hygiene production capacity by 55 percent.
Speaking at the event, Mr. Senol Keserliogu, GM of Hayat Egypt, said: “Egypt continues to be a strategic hub for Hayat’s operations, and today’s milestone reflects our promise to expand our footprint to meet both local and global demand.”
Ambassador Salih Mutlu Şen emphasised the broader context of Turkish investment in Egypt, noting, “This investment affirms the trust Turkish companies have in Egypt’s market potential and stable expansion environment.”
From the SCZONE perspective, Chairman Walid Gamal El-Din highlighted the zone’s growing attractiveness to foreign investors. According to Gamal El-Din, “These investments reflect strong confidence in the SCZONE’s investment climate. Thanks to upgraded infrastructure, world-class utilities, and streamlined digital services, we are creating a seamless environment for global companies to thrive. Hayat’s expansion within the SCZONE reaffirms our role as a regional hub for industrial innovation and export-oriented manufacturing.”
Echoing this sentiment, Governor Tarek Hamed El Shazly said: “Laying the foundation stone for Hayat Egypt’s new factory marks a new milestone that reflects the growing investment in the Suez Canal Economic Zone. We welcome all investments that contribute to driving development and creating job opportunities.”
The facility is a key component of Hayat’s strategic expansion plan, bringing the company’s total investment in Egypt to $632 million. This development aligns with Egypt’s national vision to increase high-value manufacturing, grow exports, and create sustainable employment in strategic sectors.
Egypt and Turkey seek to boost economic ties and raise bilateral trade from $9 billion to $15 billion.
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