Leading the surge in WATCH IT’s most-watched rankings is Qalb Maftouh (Open Heart). The series unfolds through tightly packed episodes lasting only a few minutes, blending mystery and social suspense around murder cases and complex relationships.
It is closely followed by Ibn El Sherka (Son of the Company) - the platform’s first experiment with micro-drama storytelling - coming in second place.
Driven by a cast of emerging young actors, the series adopts a social-comedy tone, following an ambitious young man navigating the realities of corporate life. The narrative shifts into a mix of suspense and comedy when he goes undercover within his own company to uncover internal conspiracies.
Both titles were introduced as part of WATCH IT’s newly launched Mini-Dramas feature, unveiled in April 2026 as the platform’s entry into the micro-drama format. Ibn El Sherka premiered first on 5 May 2026, followed by Open Heart on 13 May 2026.
The dominance of micro-dramas is further underscored by the fact that Ala Bab Al Omara (At the Building’s Door), a comedy-drama starring Hatem Salah and Aya Samaha and originally released in 2023, comes in third place on the platform’s most-watched list.
WATCH IT’s Mini-Dramas feature is a label the platform uses for a format more widely known as micro-drama.
Built around approximately 60 episodes per title, with each episode running under two minutes, the format delivers fast-paced, continuous storytelling designed for mobile-first viewing habits.
The rising popularity of these titles reflects a broader shift in audience behavior, as shorter content formats gain ground in the wake of platforms like TikTok, Instagram Reels, and YouTube Shorts.
The platform has also introduced a technical layer to support this shift, enabling vertical-format viewing across devices, which reflects evolving everyday consumption patterns.
Viewers can access these micro-drama series directly through WATCH IT as part of their existing subscriptions.
WATCH IT is an Egyptian subscription-based streaming platform specializing in Arabic-language films, series, and original productions.
Since its launch in 2019, WATCH IT has served audiences across Egypt and the wider MENA region with a curated library of exclusive content, including drama series, comedy shows, and films tailored to regional viewing preferences.
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