The new Coca-Cola HBC Digital Centre, inaugurated by Minister of Investment and Foreign Trade Mohamed Farid Saleh, will support the company's business in 27 markets, with plans to expand its reach to 14 additional African markets.
- Coca-Cola HBC Launches Digital Hub in Cairo Serving 27 Markets Across Europe and Africa
- Hub delivers AI, software engineering, QA, UX design, and agile delivery capabilities
- 250 professionals today, scaling to 450 by 2027, with $34 million annual digital export impact
The investment is expected to create 250 high-skilled jobs for Egyptian engineers, software developers, and technology specialists in its first phase, with the workforce set to grow to 450 employees by 2027.
The project will contribute $34 million annually to Egypt’s digital services exports as the country seeks to develop its digital economy, increase digital services exports and their contribution to the economy, while targeting knowledge-based and technology-driven investments to create more job opportunities for young people, according to Minister of Finance Ahmed Kouchouk, who attended the inauguration.
The move aligns with the government’s plans to position Egypt as a regional destination for business process outsourcing, shared services, and digital innovation.
Coca-Cola HBC, one of The Coca-Cola Company's largest strategic bottling partners, operates in 29 countries across Europe and Africa. In 2022, the company acquired a majority stake in the Coca-Cola Bottling Company of Egypt and has since expanded its investment footprint in the country.
The project is part of Coca-Cola’s plan to build a global platform for digital services, from artificial intelligence (AI)-powered insights and immersive virtual learning environments to Internet of Things (IoT) solutions.
Coca-Cola invested more than $1.1 billion in Egypt between 2022 and 2025 and intends to invest another $1.28 billion by 2030.
In January 2025, Coca-Cola launched a new production line at its Sadat City factory worth $31.5 million, creating 300 jobs.
Egypt was chosen due to its "qualified workforce, advanced technological infrastructure, and robust digital capabilities, which enable it to provide digital services to the company's various markets," according to Coca-Cola HBC Chief Digital Transformation and Technology Officer Mourad Ajarti.
The launch adds to a growing list of multinational companies establishing regional technology and service hubs in Egypt, capitalising on the country's expanding ICT sector and large pool of engineering talent as demand for AI, software development and digital transformation services continues to rise.
Egypt’s digital exports rose to $7.4 billion in 2025 from $3.3 billion in 2018, an increase of 124 percent over seven years. This contributed to annual growth of 14–16 percent in the communications and information technology sector.
The country has been working to address its employment gap, with around 1.3 million young people entering the labour market each year while only about 500,0000 jobs are created annually as of 2025.
Egypt is targeting the creation of 1.5 million jobs annually by 2030. Full youth employment could raise GDP by 36 percent, while closing the gender employment gap could boost output by as much as 68 percent.
Coinciding with these goals, international institutions such as the International Finance Corporation (IFC) launched projects earlier this year to support job creation in Egypt and elsewhere in Africa, while the World Bank approved a $1 billion financing package for Egypt to support private sector job creation.
In related news, during the inauguration, Saleh announced the upcoming launch of Egypt’s first regulatory laboratory for foreign trade.
The initiative, developed in collaboration with the General Organization for Export and Import Control, aims to provide data and indicators on markets and goods suitable for export.
It is expected to improve the competitiveness of the foreign trade system and provide knowledge- and technology-based solutions and policies to strengthen export capabilities.
Egypt aims to increase annual exports to $115.8 billion by 2030. Non-oil exports rose 17 percent to $48.5 billion in 2025 from $41.5 billion in 2024.
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