The facilities are distributed across governorates covered by the Universal Health Insurance System (UHIS) and combine medical care with hotel-style accommodation and hospitality services, El-Sobky said.
He added that the services had also generated dollar-denominated revenues, reflecting growing demand for the authority's premium healthcare services. The EHA aims to double revenue from hotel services over the next three months through improved operations, marketing, and better use of its facilities.
“The quality of hotel services is an integral part of healthcare quality,” El-Sobky said. “We aim to provide an integrated treatment experience that meets international standards, improves patients’ experience, and strengthens the authority’s financial sustainability.”
His remarks came during a meeting with EHA executives and branch directors from the six governorates included in the first phase of the Universal Health Insurance System: Port Said, Luxor, Ismailia, South Sinai, Suez, and Aswan.
The meeting reviewed financial and operational performance, occupancy and patient satisfaction rates, plans to upgrade hotel suites, and opportunities to maximize returns from existing assets.
“A patient’s journey begins from the moment they enter the healthcare facility and continues until they leave,” El-Sobky noted, stressing that accommodation, catering, and other support services are essential components of an integrated healthcare experience.
He directed officials to upgrade furnishings, amenities, catering, and accommodation services, while assigning specialized teams to provide personalized assistance to patients staying in hotel suites.
The authority will also seek partnerships with Egyptian and international hospitality brands to improve catering and non-medical services.
El-Sobky directed the launch of a marketing campaign targeting Egyptian and international patients. It will include a unified visual identity, digital content, promotional catalogues, patient testimonials, and cooperation with influencers and content creators.
The campaign aims to support Egypt's efforts to become a regional centre for healthcare and medical tourism and increase exports of Egyptian healthcare services.
“The authority does not seek only to provide distinguished medical treatment, but to build an integrated healthcare experience meeting international standards,” El-Sobky said.
Egypt has sought to expand medical tourism through its “We Care for You in Egypt” programme. By May 2025, Egypt Healthcare Authority facilities had treated over 24,000 patients from 97 countries, generating more than $4.5 million after medical tourism revenue tripled.
The authority has also partnered with 25 international health insurance companies and created electronic medical records for foreign patients receiving services, including cardiology, orthopaedics, advanced surgery, and cosmetic procedures.
In April 2025, the government established the National Council for Medical Tourism, chaired by the health minister, to formulate a national strategy, set quality standards, coordinate promotional campaigns, and develop a unified digital platform linking public and private healthcare providers.
The council was also tasked with standardizing services, collecting sector data, and addressing obstacles and complaints faced by international patients.
The focus on hotel-style accommodation complements this strategy by combining treatment with services tailored to international patients.
In January 2026, Prime Minister Mostafa Madbouly inspected a hotel-style room at Karnak International Hospital in Luxor, which the EHA describes as a key medical-tourism facility in Upper Egypt.
The hospital has 149 beds, including 39 intensive care beds, seven operating theatres, and facilities for dialysis, oncology, and advanced surgery.
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