With Europe and the US in consumer decline as their governments battle to keep their populations afloat, other regions have attracted big brands. Most of the Middle East and parts of North Africa are seen as unstable, however the Gulf countries can afford the high ticket items. China and parts of Southeast Asia are booming and brand-crazed. And Latin America has been touted everywhere, starting from insiders who have taken mental note and commented on the attractive, steady economic growth and relatively stable political scene.
And so has Paris Hilton, who just opened a store in the biggest mall in Colombia.
Hilton already has stores in the Philippines, Saudi Arabia and India.
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